Magasin du Nord, spanning 7 locations across Denmark, proudly holds the title of Scandinavia's oldest and largest department store. Its foundation in 1868 by Th. Wessel & Vett laid the groundwork for a legacy that continues to flourish. In 2018, marking its remarkable 150-year journey, we were entrusted with the task of crafting an anniversary identity and infusing fresh energy into the brand's trajectory.
With a longstanding reputation for incorporating stripes, our focus centered on reimagining this hallmark, reshaping the logo, and ushering the fonts into modernity. These pivotal elements seamlessly converged to form the definitive solution that rejuvenates the brand's essence while preserving its historical significance.
Services: Logo, Corporate Identity, Packaging, Anniversary Products, Campaigns