Tasked with revitalizing the identity of Danish fashion label Selected, we embarked on a journey to infuse new energy. Our approach revolved around utilizing bold typography and creatively fragmenting words, resulting in an all-encompassing solution. This reinvigorated identity was then seamlessly integrated into the updated brandbooks for both Selected Femme and Selected Homme, marking the inception of this fresh visual journey.
Services: Corporate Identity, Art Direction, Graphic Design